Wednesday, 20 February 2008

Pepsi UAE

Has anyone seen the new packaging that PEPSI has made for their DIET PEPSI in the UAE?
I'll post a picture of it soon (a badly taken one)

It's reallllly pretty and feminine. It's only on the Diet Pepsi cans, main colours are baby Blue and Pink. Mostly Metallic. Obviously it's targeted towards females. I looks similar to the iPOD campaigns though, since PEPSI is using women's shillouettes on the cans. Also, Coca Cola used a similar technique to increase loyalty about a year ago...

Probably because of the pepsi can shock last march 2007... read the article by clicking the title

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