Tuesday, 5 February 2008

Interesting Info about U.A.E advertising

1 - The UAE's Ad sector is the 5th fastest growing in the world with an estimated
growth of growth of 108.9% between 2006 and 2009, according to ZenithOptimedia.

2 - The TV Ad Market is worth $300 million

3 - Internet usage in the M.E has incread by 500% since 2000

4 - Outdoor advertising is the most cluttered in the U.A.E

5 - 55% of residents said advertising in the UAE is not original, while 71% believe only a small percentage (0-29%) of advertising is relevant to them.

6 - 68% said most adverts do not make them feel good about the brand.

Info from: http://www.iaauae.org/en/news-archive/advertising-2008.html

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