So the UAE media is evolving! How about this for an idea that's "out of the box" !
Entertainment and Sports Direct (ESD), which has acquired global theatrical rights to the matches, has collaborated with Al Nisr Cinema and Gulf Films to bring the matches to cinemas.
Arun Rangachari, the chairman of DAR Capital Group, which is promoting ESD, said they had been telecasting IPL matches at 650 cinemas in India. There, theatres have seen an average occupancy rate of just over 45 per cent, which is considered high.
Could this be a new footie-ist stadium for our dedicated football fans here in the UAE? We all know about FIFA 2010 what better way is there to watch football on a big screen with no smokers and all the popcorn and nachos you can afford!
