Tuesday, 5 May 2009

UAE firms need to adopt international advertising standard

*All this has been copy-pasted from the linked website* ;)

Copyright and regulation laws need to be adopted by firms in the UAE

Omar Kfoury, buying executive for OMD, said the fact that the IAA congress is being held in Dubai is proof that it has advanced in the media industry into becoming a hub.

The challenge for the UAE industry is to adapt to the local mentality. But on the whole, the industry is moving in the right direction, he said.

The most effective advertising is outdoor. Kfoury explains that this is due to the fact that people spend most of their time on the roads.

(YEAH! Stuck in TRAFFIC! ) ='(

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