Showing posts with label UAE advertising. Show all posts
Showing posts with label UAE advertising. Show all posts

Monday, 14 July 2008

My Fifth Week @ Flip



This picture only shows about a fifth of the people working here (There are about 50 people working at flip)

As you can see from the title,it's been five weeks since i've been at Flip Media.

I actually really like it here, you don't have to be uptight and proper like in most advertising/interactive agencies, you don't have to immerse yourself purely in your own "tasks" , you don't have to worry (too much) about the way to talk to or address people. You can wear whatever you want, ask for help or to give help to/from others, and you can speak to everyone as peers.

And, unlike many other companies in the U.A.E. they have a proper naming/ filing / work system to follow. Which, in my opinion, is on of the main base reasons behind their success.

They also follow MBWA (Management by walking around) in which the CEO allows us to speak to him freely and even sits with the employees to do his work instead of doing it in his glass enclosed office.

They also give people good chances at working here, they train you and give you minor jobs until you understand the system enough to do a major task.

I like it here, i like the people and the way everyone works together. They have also been extremely understanding when my car broke down twice (which made me late for work) and when i overslept (late again) and when i took a day off to sort out my car.
I don't know if i'm going to be punished but so far they seem fine about it.

I really like the atmosphere and work ethic they have here, and i hope to work here once i graduate.

Wednesday, 26 March 2008

Online shopping in the UAE


75% of UAE internet users avoid online shopping because they believe it is "unsafe" and "too risky acc. to Symantec

Most of the online users that do shop online do so without proper security procedures, but the UAE has the highest rate of Online Shopping compared to other Pan Arab Countries.

I think that internet users in the UAE need to be informed on the dangers and advantages of online shopping and need to be able to differentiate between Trusted and Non-Trusted websites otherwise emerging e-commerce sites Such as http://www.souq.com/ will have great losses
(Please note the i have previously typed souk.com thanks to MA for his/her comment => )

Region has bad Radio Ads

Ever since i have lived in the uae all the radio ads have been the same & They always have the same voices and tones, the same structure, and REALLY annoying Jingles.



"Honey"

"Yes, dear"

"There's no more yougurt in the fridge"

"I know dear"

"What do you mean by that?"

"Well honey, i've replaced them"

"Replaced them!? with what!?"

"(Product name) Yougurt is 99% fat free it's blah blah blah"

"Oh Honey, let's good by some more (Product Name Yogurt)"



BORING



Basically this article talks about how dissapointing radio ads are here and how the clients actually lack in knowledge of the usefulness of radio (Target segmentation ...etc)



Click on the link to read the article

Wednesday, 20 February 2008

Advertising usage to beat the competition

This is an article that shows how advertising can be used to develop brand loyalty, create brand presence, win against your competitors... etc.

UAE advertising industry expands 22%

  1. An Ave. of 22% growth in the past 10 years.


  2. First is Outdoor, Second Is Print, Third is TV.


  3. Sign and Graphics 2008 brought together companies from N.America., Europe, the M.E. and N. Africa and S. E. Asia, and 63 UAE-based companies;Advertising technology can increase tremendously thanks to this.


  4. Ad spending has increased helping private and public agencies expand.


Click on the title to go to the main article

or click here: http://www.gulfnews.com/business/Media/10190816.html

here's another website Quoting the same article http://www.menafn.com/qn_news_story_s.asp?StoryId=1093186129

Pepsi UAE

Has anyone seen the new packaging that PEPSI has made for their DIET PEPSI in the UAE?
I'll post a picture of it soon (a badly taken one)

It's reallllly pretty and feminine. It's only on the Diet Pepsi cans, main colours are baby Blue and Pink. Mostly Metallic. Obviously it's targeted towards females. I looks similar to the iPOD campaigns though, since PEPSI is using women's shillouettes on the cans. Also, Coca Cola used a similar technique to increase loyalty about a year ago...

Probably because of the pepsi can shock last march 2007... read the article by clicking the title

Advertising & PR in DXB and Abu Dhabi

Clips showing advertisements in Dxb and A.D.


Click on the links to see the clip

PR Ad for the Ad. water co. :http://www.youtube.com/watch?v=rWMbGLhJ-1c

Outdoor adsin DXB and AD: http://www.youtube.com/watch?v=GM8ezafQx1k

PR for Dubai Film City: http://www.youtube.com/watch?v=_hiBDLzTNOw&feature=related

An Ad. Agency advertising for themselves on Youtube: http://www.youtube.com/watch?v=kMNt0NDFINU
I wouldn't go to them if they're that desperate =S
Maybe their creative director leaked it?
Dunno

Guess what i found on youtube!

This is a short video clip that discusses and debates the usage of religion (Islam) in advertising to convince consumers to buy a product, there's also a short discussion of using women as sex objects.
The female presenter is a student at AUS.
Guest Stars Prf. Andrew Lynch! Mohammed Ibrahim (Known as Mo Hyena) , Habiba... and someone who's name i don't know.

Check out http://www.uaestudents.blogspot.com/ for more information.

Saturday, 16 February 2008

UAE should stop using "Imported Campaigns" !

This article is basically about how the Ad industry in the UAE is lacking because of the use of "imported" advertising campaigns from other countries and just translating them for use here.
I seriously doubt that the culture in the U.S and the U.A.E are similar!
And we all know about the numerous implied rules in the Ad industry here!
Main Points:
  1. Whole Campaigns are being imported from other countries and translated into Arabic
  2. These campaigns fail because they aren't segmented to the UAE audience
  3. The Audience in the UAE are extremely diverse, that's why the imporated campaigns fail.
  4. Loss of Arab culture and westernization

Monday, 11 February 2008

UAE outdoor Ad Prices

- Major players:
Shoof
Concept Group
Emirates Outdoor

- Outdoor ad prices have increase due to the demand for advertising space from the real estate market

- The cost of outdoor advertising in Dubai has rocketed by more than 500 per cent since 2003

- Billboards on poles on Sheikh Zayed Road formerly cost Dh400,000 a year to rent. But the price today is between Dh1.5 million and Dh2.5m


Retrieved from : http://uaeinteract.com/docs/Outdoor_ad_prices_to_rise_by_20/28017.htm

Tuesday, 5 February 2008

Interesting Info about U.A.E advertising


1 - The UAE's Ad sector is the 5th fastest growing in the world with an estimated
growth of growth of 108.9% between 2006 and 2009, according to ZenithOptimedia.

2 - The TV Ad Market is worth $300 million

3 - Internet usage in the M.E has incread by 500% since 2000

4 - Outdoor advertising is the most cluttered in the U.A.E

5 - 55% of residents said advertising in the UAE is not original, while 71% believe only a small percentage (0-29%) of advertising is relevant to them.

6 - 68% said most adverts do not make them feel good about the brand.


Info from: http://www.iaauae.org/en/news-archive/advertising-2008.html